Abu Dhabi Bernabeu: UAE Beats Microsoft, Coca-Cola To Own Real Madrid Stadium’s Right

Thursday, 29 January 2015

Abu Dhabi Bernabeu: UAE Beats Microsoft, Coca-Cola To Own Real Madrid Stadium’s Right

Abu Dhabi is set to have its name written in front of World’s most iconic stadiums, the Santiago Bernabeu. BBC report.

The Real Madrid’s Santiago Bernabeu stadium could be renamed as part of a major sponsorship agreement worth 500m euros.

The deal with the United Arab Emirates-based International Petroleum Investment Company was done last year.

It includes naming rights for the Bernabeu, Real’s home since 1947 and venue for the 1982 World Cup Final.

The name the parties have settled on is thought to be The Abu Dhabi Santiago Bernabeu, although another possibility is The Cepsa Santiago Bernabeu.

Other companies in the race to win the rights were Microsoft and Coca-Cola but Spanish energy Cespa [which is owned by the IPIC (International Petroleum Investment Company), which is owned by the Abu Dhabi government] beat both companies to it.

Although president Florentino Perez was caught on camera saying the stadium will be called “IPIC or Cespa, whatever they want”, AS reports the sponsors have settled for ‘Abu Dhabi Bernabeu’.